● Brewery Marketing

Marketing leadership for growing breweries.

● emilyclose.com

Strategy, creative direction and hands-on marketing support — without another full-time hire.

Book a 30-Minute Call

The campaign was built to drive brand awareness through videos ads to support its market launch. We needed to introduce Pilsner Light to the right people, in the right distribution areas, and with a creative that felt like summer in the Adirondacks.

Pilsner Light Campaign

7,135

THRUPLAYS

30-DAY TARGET: 5,000-7,000

EXCEEDED TARGET AFTER 14 DAYS

$0.02

COST/THRUPLAY

TARGET: <0.08/THRUPLAY

75% BELOW TARGET AFTER 14 DAYS

0.64%

CTR (BEERFINDER)

TARGET: >0.08% CTR

EXCEEDS BENCHMARK IN 14 DAYS

See the full case study
A woman is writing on a whiteboard with a diagram about assessing brand impact, with notes on campaign ROI, market share, customer perception, and competitive analysis. A man is sitting nearby in a chair, in an office with shelves displaying colorful books and art.
A woman is writing on a whiteboard with a diagram about assessing brand impact, with notes on campaign ROI, market share, customer perception, and competitive analysis. A man is sitting nearby in a chair, in an office with shelves displaying colorful books and art.

● About

I KNOW WHAT IT TAKES TO MARKET A Brewery

I've spent the last 10 years working in marketing.. and the last 2 years inside a growing brewery, across brand, product launches, packaging, retail, sales, digital, advertising and everything that connects them.

That experience matters. I don't approach marketing as a collection of disconnected deliverables. I understand how the label affects the sell sheet, how the campaign supports distribution, how the creative needs to work at a retail level, and how all of it needs to circle back to what the business’s long term goal.

Now, I’m bringing that perspective to growing beverage brands that need experienced marketing leadership without the cost of another full-time hire.

Ways to work together

A hand reaching towards a row of books on a shelf in a library or bookstore, with a background of a counter and electronic devices.

Product Launches & Ad Campaigns

End-to-end launch strategy, creative direction, campaign management and everything you need to bring your product to market.
→ Launch strategy and positioning
→ Creative direction
→ Campaign execution
→ Vendor and project management
→ Retail and distributor support
→ Paid Media guidance
Learn More
Home office desk with a laptop, blank notepad, colorful paint swatch, cup, calendar, and potted plants on a sunny windowsill, with a bookshelf containing books and framed artwork in the background.

Fractional Marketing Partner

Ongoing strategic marketing leadership without the cost of a full time hire. 
→ Marketing and strategy
→ Campaign Management
→ Creative direction
→ Vendor and project management
→ Marketing prioritization
→ Long-term guidance
Learn More
Learn More
Woman writing on a whiteboard in a meeting room, with a man sitting at a desk nearby. The whiteboard has notes and diagrams about brand impact and marketing analysis.

Comprehensive Brand Audits

Feeling stuck? I'll identify opportunities, prioritize quick wins and deliver a practical road map for growth. Talk away with:
→ Brand Audit
→ Digital Presence Audit
→ On/Off-Premise Customer Experience Review
→ Competitor Review
→ Quick Wins Report with priority matrix
→ 90-Day Roadmap
Learn More

● Contact

Ready to build a better marketing engine?

Thinking about it? A free 30-minute discovery call is the easiest way to meet, talk through your business goals, and see if we're a good fit.

Book A Discovery Call