A woman is writing on a whiteboard with a diagram about assessing brand impact, with notes on campaign ROI, market share, customer perception, and competitive analysis. A man is sitting nearby in a chair, in an office with shelves displaying colorful books and art.
A woman is writing on a whiteboard with a diagram about assessing brand impact, with notes on campaign ROI, market share, customer perception, and competitive analysis. A man is sitting nearby in a chair, in an office with shelves displaying colorful books and art.

● Work

I KNOW WHAT IT TAKES TO MARKET A Brewery

I've spent the last 8+ years working in retail marketing.. 2 years inside a growing brewery, across brand, product launches, packaging, retail, sales, digital, advertising and everything that connects them.

That experience matters. I don't approach marketing as a collection of disconnected deliverables. I understand how the label affects the sell sheet, how the campaign supports distribution, how the creative needs to work at a retail level, and how all of it needs to circle back to what the business’s long term goal.

Now, I’m bringing that perspective to growing beverage brands that need experienced marketing leadership without the cost of another full-time hire.

Home office with a wooden desk, laptop, calendar, mug, color swatches, notebook, and a potted plant. Blue bookshelf with books and framed artwork in the background.

● What I Do

BRAND + CREATIVE

●︎ Brand systems
● Creative direction
● Campaign concepts
● Creative briefs

Photography studio setup with a white background, featuring two bottles of martini, two wine glasses, an orange, a vase with white flowers, and a photography light.

Launches & Campaigns

●︎ Product launches
● Paid Campaigns
● Content Production
● Email
● PR

A cold glass bottle of beer with condensation and ice on it, standing on a clear surface against a blue background.

Packaging & Retail

●︎ Labels
● 12-Packs
● POS Support
● Tap Handles
● Merchandising

Shelves stocked with colorful cans of craft beers in a store.

Sales & Distribution enablement

●︎ Sell sheets
● Distributor materials
● Sales tools
● Contract brand support
● In-store displays

Digital Growth

●︎ Websites
● Acquisition Marketing
● Advertising
● Email
● Performance analysis

A laptop, a black handbag, a pair of glasses, a paper coffee cup, and a sandwich on a plate are on a dark wooden table behind a large window with black framing. Outside, there is a view of historic buildings and a bright blue sky.

● Contact

FROM inside a beverage brand.

From packaging and product launches to sales support, campaigns and digital growth, my experience spans the full marketing ecosystem of a beverage brand. That perspective helps me see how the pieces connect and where marketing efforts will have the greatest impact.