A newspaper titled 'PINK SHEET' on a wooden surface with a pink can of PINK SHEET PILS beer placed on top of it.

● Services

Product Campaigns & Launches

Product marketing campaigns for founder-led beverage and consumer brands

Whether it's a new product, ad campaign or retail rollout, I lead the strategy, creative direction and execution from kickoff through launch. Your next product launch deserves more than a last minute checklist.

How we work together

● Process


Strategy

We talk about your business, goals and marketing challenges you are facing.


Creative Direction

I review our brand, customer experience, marketing, and growth opportunities to create a 90-day plan.


Production Management

I lead the strategy, manage projects and vendors, and keep everything on track.


Launch & Optimization

We review results, refine our approach, and build momentum together.

Young girl smiling and sitting on a beach chair with her legs in the shallow water, wearing a hat, with trees and a person sitting on the sand in the background.

● What to Expect

My Role

I act as your strategic lead and own the project.

We set the strategy.

We set KPIs.

I lead creative direction.

I manage agencies and vendors.

I keep timelines and budgets on track.

I ensure final deliverables drive results.

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Pilsner LIght Launch Campaign

Types of Strategic Projects

● Services

Rows of colorful cans of craft beer on wooden shelves at a store.

Product Launches

Launch strategy, Creative direction, Vendor management, Advertising, Sales materials, Retail rollout enablement

Three yellow soda cans with pull-tab tops, aligned in a row on a yellow background.

Packaging

Creative direction, packaging guidance, Design management, Sales enablement, Display support

A laptop on a wooden table displaying a digital marketing campaign dashboard with graphs and statistics, near a cup and a notebook, with a potted plant and books in the background by a window.

Ad CampaignS

Strategy development, Creative concept, Video and photography production management, Media strategy Campaign rollout

A large stack of orange cans on a wooden pallet inside a brewery or industrial setting, with a person working in the background.

Frequently Asked Questions

● FAQ

● Contact

Ready to start your next project?

You worry enough about how the product is made. Don’t put a launch on your plate, too. Want to learn more? Submit the inquiry form for more details.