● Services
Product Campaigns & Launches
Product marketing campaigns for founder-led beverage and consumer brands
Whether it's a new product, ad campaign or retail rollout, I lead the strategy, creative direction and execution from kickoff through launch. Your next product launch deserves more than a last minute checklist.
How we work together
● Process
●
Strategy
We talk about your business, goals and marketing challenges you are facing.
●
Creative Direction
I review our brand, customer experience, marketing, and growth opportunities to create a 90-day plan.
●
Production Management
I lead the strategy, manage projects and vendors, and keep everything on track.
●
Launch & Optimization
We review results, refine our approach, and build momentum together.
● What to Expect
My Role
I act as your strategic lead and own the project.
We set the strategy.
We set KPIs.
I lead creative direction.
I manage agencies and vendors.
I keep timelines and budgets on track.
I ensure final deliverables drive results.
Pilsner LIght Launch Campaign
Types of Strategic Projects
● Services
Product Launches
Launch strategy, Creative direction, Vendor management, Advertising, Sales materials, Retail rollout enablement
Packaging
Creative direction, packaging guidance, Design management, Sales enablement, Display support
Ad CampaignS
Strategy development, Creative concept, Video and photography production management, Media strategy Campaign rollout
Frequently Asked Questions
● FAQ
-
Absolutely. I often work alongside founders, marketing coordinators, sales teams, and outside vendors. My goal is to strengthen your team, not replace it by bringing structure, creative direction, and momentum to the projects that matter most.
-
Yes. I regularly coordinate photographers, videographers, designers, developers, printers, and other creative partners. I handle timelines, feedback, budgets, and communication so everyone stays aligned and your project keeps moving.
-
Yes. If your project requires creative production, I can recommend and manage trusted photographers, videographers, designers, and other specialists. You'll always know who you're working with, and every collaborator is credited for their expertise.
-
Definitely. A successful launch is just the beginning. I can stay on as your fractional marketing partner to monitor performance, prioritize next steps, refine campaigns, and help plan what's next as your business grows.
-
That's perfectly fine. Some clients simply need a clear roadmap before their team takes over. Others want me involved through execution. We can tailor the engagement to fit your goals, timeline, and internal resources.
-
Every project is scoped based on complexity, timeline, and the level of support required. After our discovery call, you'll receive a clear proposal outlining deliverables, timeline, and investment..no surprises.
-
I primarily partner with founder-led beverage and consumer brands that value thoughtful strategy, strong creative, and long-term brand building. While much of my experience is in beverage, the process applies to any product-focused consumer brand preparing to grow or launch something new. Coffee, wellness, snacks? I’m in!
● Contact
Ready to start your next project?
You worry enough about how the product is made. Don’t put a launch on your plate, too. Want to learn more? Submit the inquiry form for more details.